What We Do

VisitScotland works closely with individual businesses, public agencies and local authorities and other tourism stakeholders to maximise the economic benefits of tourism to Scotland.


The What We Do section is divided into areas looking at:

  • our marketing (the campaigns, strategy, local delivery and funding);
  • the information and inspiration we provide to visitors through print, websites, the outreach programme, the Quality Assurance and advice we give to businesses;
  • the partnership initiatives where we work with area tourism partnerships and other bodies.


How VisitScotland markets Scotland to the world

Quality Assurance

VisitScotland's Quality and Standards

Visitor Information

How we deliver information to our customers


Find out about how we promote Scotland as the perfect stage for events

Partnership Initiatives

How we work with businesses and other partners
Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
Holidays in Scotland People Link to VisitScotland's Holiday site Holiday Information