What we do
We aim to build a destination and visitor experience to allow tourism and events to flourish. Find information on how we do this.
All in a day’s work
What we're here to do
In this section
Scotland's National Events Strategy
Find out more about Scotland’s National Events Strategy. The strategy is recognised both nationally and internationally.
Our Marketing
Find out all about what we do to promote Scotland as a tourism destination and more.
Quality Assurance
Quality Assurance (QA) is the name of our official grading system for tourism businesses.
Scotland's Themed Years
Our Themed Years celebrate the best of Scotland and its people. With many events and activities taking place, there’s loads to do during each celebratory year.
Tourism timeline
Journey through the decades from the late 1960’s to the 2010’s with highlights from our key activity and tourism industry milestones.
Visitor information
We strive to offer easily accessible and useful information to all our visitors in order to make sure their stay is as enjoyable as possible.
Working in partnership
We’re dedicated to working with many organisations to help grow the Scottish visitor economy.
Strategic framework
Our approach to delivering for tourism and events
Take a look at our stategic framework; our core purpose, vision, and mission as an organisation. It covers the work we will carry out to enable Scotland to be a leader in 21st century tourism with a thriving, responsible visitor economy.