Surveys are carried out regularly by VisitScotland to find out what visitors think about their holiday in Scotland and what they do while in Scotland. In 2007 the Tourism Attitudes Survey was renamed The Visitor Experience. The survey covers both visitors from within the UK and selected overseas countries. Please note overseas countries selected, differs from survey to survey. |
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Visitor Experience 2008  Insights from the Visitor Experience 2008 Study
PDF document 35kb
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2008 Visitor Experience Executive Summary
PDF document 223kb |
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Countries surveyed, click to download country summary: Scotland
PDF document 72kb England and Wales
PDF document 80kb Netherlands
PDF document 70kb Spain
PDF document 70kb Sweden
PDF document 70kb USA
PDF document 77kb |
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Visitor Experience 2007 |
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Countries surveyed: Scotland, England & Wales, Germany, France, Italy and Canada. 2007 Visitor Experience Executive Summary
PDF document 325kb |
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Tourism Atitudes Survey 2005 |
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Countries surveyed: Scotland, England, Germany, France, Italy, Sweden 2005 Tourism Attitudes Survey
PDF document 100kb |
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Tourism Attitudes Survey 2004 |
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Countries surveyed: Scotland, England, USA, Canada, Spain, the Netherlands 2004 Tourism Attitudes Survey
PDF document 35kb |
Further Information
For further information on the Visitor Experience study please contact Fiona Carruthers or Karen McGregor in the Research Team.
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