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Visit Scotland | Alba

Overview

  • Spending time outdoors is one reason the Dutch love to visit Scotland and return time and time again.
  • In 2022, the Netherlands was Scotland’s fourth largest international source market measured by number of visits. It was fifth by expenditure and sixth by number of nights.
  • Dutch visitors accounted for 7% of all overseas visits to Scotland and 4% of all overseas spend in Scotland in 2022.
  • 2022 saw travellers from the Netherlands taking more trips to Scotland than ever before.
  • Our factsheet highlights the latest annual data on the volume and value of Dutch visitors to Scotland from the International Passenger Survey (IPS).
  • Find methodology information within the official statistics and partners section.

Netherlands factsheet 2022

Published June 2023

Key statistics

212,000

total number of visits by Dutch visitors to Scotland in 2022

1.2 million

total number of nights spent in Scotland by Dutch visitors in Scotland in 2022

£135 million

total spend by Dutch visitors to Scotland in 2022

6.0

average nights per visit by Dutch visitors to Scotland in 2022

Source: IPS, 2022 (numbers have been rounded)

1. Executive summary 2022

In 2022, the Netherlands was Scotland’s fourth largest international source market measured by number of visits. It was fifth by expenditure and sixth by number of nights.

Dutch visitors accounted for 7% of all overseas visits to Scotland and 4% of all overseas spend in Scotland in 2022.

2022 saw travellers from the Netherlands taking more visits to Scotland than ever before. The total number of visits increased by 17% from pre-pandemic levels, reaching record levels.

The average spend per visit in 2022 was £636. The average spend per night was £106.

The average length of stay was 6 nights.

View more graphs and charts on tourismobservatory.scot.

Source: IPS, 2022

2. Scotland Visitor Survey 2023

We are currently conducting a visitor survey across Scotland. We are speaking to overnight visitors here in Scotland and then will follow up on their return home so that we get a full picture of their visitor experience.

As part of this, we will be speaking to a sample of our Dutch visitors. We will be carrying out the research during 2023 and results will be available in 2024.

This research will not gather volume of visitors or spend as this is collected via the IPS. It will gather insight on motivations for visiting, experiences in Scotland and how visitors have rated aspects of their trip.

3. VisitBritain MIDAS research 2022

In 2022, our partner, VisitBritain undertook comprehensive research with international leisure travellers. They spoke to global tourists from many markets, including the Netherlands.

Whilst the research focuses on perceptions and experiences of Britain, there are insights which are useful for the Scottish tourism industry.

West European markets are more likely to demand a variety of interesting people, experiences and food and beverage options. These needs seem more distinctive than drivers in the other European regions.

Read the full VisitBritain MIDAS research

4. Official statistics and partners

The International Passenger Survey (IPS) is a continuous survey carried out by the Office for National Statistics (ONS). It covers all major air, sea and tunnel ports.

The survey provides information on the numbers and types of visits made by people travelling to and from the UK. Anonymous face to face interviews are undertaken with a sample of passengers entering and leaving the UK.

Find out more on the survey methodology on the ONS website.

Read further ONS publications.

Read how the COVID-19 pandemic impacted on the IPS data.

5. Additional research resources

Related links