1. Executive summary 2022
Germany remains a core international market for Scotland.
In 2022, Germany was Scotland’s third largest international source market measured by number of visits, after USA and France. It was fourth by expenditure and third by number nights.
German visitors accounted for 7% of all overseas visits to Scotland and 5% of all overseas spend in Scotland in 2022.
Although 2022 was the first full year where there were no travel restrictions from Europe, the volume of visits from Germany and spend in 2022 were lower than pre-pandemic levels.
This may be due to a shift in behaviour during the pandemic which saw Germans encouraged to take domestic trips or to visit closer bordering countries.
The average spend per visit in 2022 was £726. The average spend per night was £87.
The average length of stay was 8.4 nights.
View more graphs and charts on tourismobservatory.scot.
Source: IPS, 2022