Scotland's Visitors from Canada


Information on statistics and research with consumers and visitors from Canada is available to download below.


PDF document  Canadian Visitors to Scotland (1.3MB) published November 2017



Ancestral Tourism Research


Information on the market potential of the ancestral tourism market (which includes some information on Canada) is also available to download within the Tourism Sectors & Topics - Ancestral Tourism section.


Additional Resources


For more information please read VisitBritain's market profile on Canada.


VisitBritain also published research which contain findings in relation to the Canadian market:


VisitBritain Expense and Value Study (published 2012)


VisitBritain North American Generation Y Research (published 2010)

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