Scotland's Visitors from Australia


Information on market statistics and research with consumers and visitors from Australia is available to download below.


PDF document  Australian Visitors to Scotland (1.2MB) published October 2017


Ancestral Tourism Research


Information on the market potential of the ancestral tourism market (which includes information on Australia) is also available to download via the Tourism Sectors & Topics - Ancestral Tourism section.


Additional Resources


For more information, please read VisitBritain's market profile on Australia.


VisitBritain also publish research which includes findings in relation to the Australian market: VisitBritain Expense and Value Study (published 2012)

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