Islands Visitor Survey

 

The Islands Visitor Survey 2012-2013 was undertaken by Scotinform Limited and Reference Economics on behalf of a number of organisations for the islands of Orkney, the Outer Hebrides and Shetland. Fieldwork was conducted for the year from October 2012 to September 2013.

 

The survey provides a wealth of information on leisure, business and visiting friends and family (VFR) visitors to the islands. This includes overnight and day trip visitors.

 

In addition, the Islands Visitor Survey gathered information to estimate the volume and value of visitors to each island for 2012-2013.The main source of volume and value statistics for tourism in Scotland (and its regions) are the Great British Tourism Survey (GBTS) and the International Passenger Survey (IPS). Statistics derived from the Islands Visitor Survey are based on a different methodology. Please read the notes for interpretation of the data below.

 

PDF document  Notes on the Interpretation of the Islands Visitor Survey (259 KB) published February 2013

 

Summary Fact Sheets

 

PDF document  Orkney fact sheet (Islands Visitor Survey 2012-2013) (797 MB) published February 2013

 

PDF document  Outer Hebrides fact sheet (Islands Visitor Survey 2012-2013) (754 MB) published February 2013

 

PDF document  Shetland fact sheet (Islands Visitor Survey 2012-2013) (831 MB) published February 2013

 

Final Reports

 

PDF document  Orkney Final Report (Islands Visitor Survey 2012 - 2013) (2 MB) published February 2013

 

PDF document  Outer Hebrides Final Report (Islands Visitor Survey 2012-2013) (2 MB) published February 2013

 

PDF document  Shetlands Final Report (Islands Visitor Survey 2012 - 2013) (2 MB) published February 2013

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