Visitor Surveys

In this section you will find information about visitors surveys in Scotland. More specific research for UK and international visitors can be found in their respective pages. Volume and value statistics for all markets can be found in the Tourism Statistics sections.


Islands Visitor Survey


The Islands Visitor Survey 2017 was undertaken by Progressive Partnership and MKA Economics on behalf of a number of organisations for the islands of Orkney, the Outer Hebrides and Shetland. Fieldwork was conducted for the year from January to December 2017.


Islands fact sheets are available to download, as well as notes on the interpretation of the data.


Scotland Visitor Survey 2015 & 2016


VisitScotland undertake Scotland-wide visitor surveys in order to understand the visitor experience. The latest Scotland Visitor Survey was undertaken for VisitScotland by Jump Research during the summer of 2015 & 2016. The survey captured the views of leisure holidaymakers in Scotland, including views on various aspects of their experience in Scotland.


Visitor Survey Toolkit


A Visitor Survey toolkit is also available to provide guidance on how to carry out your own visitor survey.

The visitor survey toolkit provides:

  • Standardised questions and guidelines for commissioning a visitor survey
  • Core questions that were included in the Scotland visitor Survey.
Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
Holidays in Scotland People Link to VisitScotland's Holiday site Holiday Information