Trends and Insights

 

Latest Tourism Statistics

For the latest statistics on Scottish tourism performance. Please note that all subsequent releases will follow within the Trends & Statistics Monthly Snapshots.

 

PDF download image  Trends & Insights - July 2016 (1.5MB)

 

2016 Trends

In our annual trends review, we have studied the consumer environment and highlighted key trends developing within the tourism sector. The document also includes three of our trends from 2015, which have been validated through evidence gathered throughout the year. The document also includes a current profile of both the domestic and overseas visitor to Scotland, as well as trending visitor profiles for the future:

 

PDF download image  2016 Trends - (published December 2015)

 

Monthly Trends & Statistics

In today’s rapidly changing world, having an informed outlook is vital. The Tourism and Hospitality sectors are increasingly sensitive to consumer trends and economic conditions. The VisitScotland Insight Team combines consumer perspectives with industry knowledge to allow Scottish Tourism to meet the challenges of today’s marketplace. 

 

Our Monthly Trends and Statistics Summary is a snapshot of industry performance. It also provides a commentary on the drivers influencing consumers and business now and in the future:

 

Trends & Statistics Monthly Snapshots

PDF download image  Scotland's Tourism Performance in 2015 (0.5MB)

PDF download image  Trends & Statistics Snapshot - December 2015 (0.6MB)

PDF download image  Trends & Statistics Snapshot - November 2015 (0.7MB)

PDF download image  Trends & Statistics Snapshot - October 2015 (0.5MB)

PDF download image  Trends & Statistics Snapshot - September 2015 (0.6MB)

PDF download image  Trends & Statistics Snapshot - August 2015 (0.6MB)

PDF download image  Trends & Statistics Snapshot - June/July 2015 (0.7MB)

PDF download image  Trends & Statistics Snapshot - 2014 Review & April/May 2015 (0.6MB)

PDF download image  Trends & Statistics Snapshot - March 2015 (0.5MB)

PDF download image  Trends & Statistics Snapshot - February 2015 (0.5MB)

PDF download image  Trends & Statistics Snapshot - January 2015 (0.7MB)

 

 

For monthly snapshots from years prior to 2015, please go to the Trends Archive page.

 

Annual Statistics

The latest monthly and quarterly statistics from the main tourism monitor surveys are included within the Monthly Trends & Statistics Snapshots. For a summary of the annual statistics please visit the Tourism Statistics section.

 

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