Trends and Insights


Trends For 2016

VisitScotland's Insights Team studies the consumer environment to highlight key trends developing within the tourism sector.


Available to download below are key trends identified for 2016. The document also includes three trends from 2015, which have been validated through evidence gathered throughout the year. The document also includes a current profile of both the domestic and overseas visitor to Scotland, as well as trending visitor profiles for the future:


PDF download image  2016 Trends (1.3MB) published December 2015



Additional Information

Additional data is available throughout the Research section of this website.


To view statistics on tourism performance including volume and value of tourism to Scotland, please go to the Latest Statistics section.


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