Trends and Insights


Trends 2018

VisitScotland's Insights Team scans the consumer environment to highlight key trends developing within the tourism sector.


Available to download below are key trends identified for 2018. This annual publication is based on continuous horizon scanning methods, designed to inspire tourism businesses to think about new techniques, and create opportunities through innovation.


PDF download image  Trends 2018 (4.10MB) published December 2017



VisitScotland annual trend reports prior to 2018 are available for reference here:


PDF download image  Trends 2017 (2.9MB) published December 2016

PDF download image  Trends for 2016 (2.9MB) published December 2015

PDF download image  Trends for 2015 (0.6MB) published December 2014

PDF download image  Trends for 2014 (1MB) published January 2014


Additional Information

Additional data is available throughout the Research section of this website.


To view statistics on tourism performance including volume and value of tourism to Scotland, please go to the Latest Statistics section.


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