Trends & Forecast
This section looks at the wider influences on
Scottish Tourism including the economic conditions on the key
markets. The tourism industry trends are monthly briefing
note looking at indicators and forecasts which influence consumer
propensity towards tourism to Scotland, now and the short term
future.
Growth and niche markets views some of the key activity sectors and
looks at the market situation, consumer drivers, trends and
forecasts for the development of the sector to 2015 and their
contribution to the growth ambition for tourism. The work
undertaken here is a continuation of the longer view Scenario
Planning function and provides a closer industry focused
perspective.
