Younger travellers

Millennial Travellers - Food for Thought Paper

This think piece brings together research findings, VisitScotland marketing insight and general global tourism industry thoughts on the millennial generation. It's aim is to shed some light on this generation and give a few tips to the Scottish tourism industry on how to capture this audience.


PDF download image  Millennial Travellers - Food for Thought Paper (2.5MB) published January 2017


Additional Resources

VisitBritain have also published information on the youth market Please visit the Youth & Study section of their website.

Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
Holidays in Scotland People Link to VisitScotland's Holiday site Holiday Information