Lesbian, Gay, Bisexual, Transgender Tourism


There are more than 3 million lesbian, gay, bisexual and transgender (LGBT) people in Britain who are worth an estimated £80bn to the British economy each year (Stonewall, 2014). The 'Pink Pound' has long since been known as a valuable market segment.


LGBT Research

In 2014, we led research in partnership with the Scottish Government and the Equality Network to gain a better insight into the LGBT tourism opportunity for Scotland. Our summary highlights the key research findings relating to LGBT travel and perceptions of Scotland as an LGBT friendly destination.


PDF download image  LGBT Topic Paper (1.4 MB) published July 2014


We have a dedicated section on the consumer facing website which welcomes LGBT visitors to Scotland with information on attractions, activities and events.

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