1. Food and drink topic paper
Food tourism is not just about niche culinary experiences sought out by the dedicated foodie. It's about regionally relevant food and drink offerings.
To be appealing, these need to provide something appealing for every occasion, every budget and every taste.
When people are away from home, authenticity and diversity are key.
Food and drink is an important part of the visitor experience with visitors keen to try local food and drink.
Scotland’s food and drink products and activities can align with the perceived benefits of a holiday or short break in Scotland.
They do so by connecting visitors to Scotland’s natural environment, local people, local customs and helping to create a sense of place.