VisitScotland (Fife) is working with the local Council to establish a ‘business confidence monitor’ for their area and the decision was taken to incorporate this into the existing Tourism Barometer, due to the similar nature of the topics to be covered in October 2006. As such, a booster sample of Fife based businesses was recruited to join the panel in order to provide survey findings from a robust regional sample. Additional questions were asked of all Fife businesses (core and booster samples) in the second term of the Tourism Barometer covering the summer season 2006.

This document summarises the key findings of the Fife survey.

For more information please contact Paul Allison, Industry Insights Research Manager on 0131 472 2374 or e-mail paul.allison@visitscotland.com