Ambitions for Tourism in 2015
The Scottish tourism industry and VisitScotland's ambition is to grow Scottish tourism by 50% by 2015. In order to understand how this could happen, four scenarios of contrasting pictures of the future have been created. [more]

What Will the Tourist Look Like in 2015?
The world is doing tourism, whether it is Dubai or the South Pole. By identifying how trends impact upon the consumer we can see that four scenarios emerge, which capture the essence of the future tourist and what this means for Scottish tourism.[more]

An Information Society in 2015
A report highlighting the challenges for the tourism industry as new technology impacts on the world around us. [more]

Further Information
For further information please contact research@visitscotland.com