What will the sports tourist look like in 2014?

Nowadays vast numbers of people are interested in sport and almost everyone aspires to a holiday. Sport is a key part of the tourism product whether people participating in sporting activity or attendance at events. Sport is now a global business, which includes sports magazines, sports TV channels, sports medicine, professional football and people going to the gym for exercise. New research undertake by the scenario planning team at VisitScotland and Glasgow Caledonian University looks at the importance of sport and tourism for Scotland’s economic well being and what this means for the future. The latest tomorrows world briefing looks at the social trends that will shape the sports tourist in 2014?

The research highlights:

• Why consumers are interested in sport?
• Levels of sports participation
• Why team sports are in decline and niche sports are on the rise
• Our concern for health
• Today, if someone says they are Scottish it is not a political statement but rather an association with Scotland’s culture. This is one of the reasons why we love to talk about sport and why it is important aspect of the nation’s cultural identity
• How attitudes and demographics will shape sport and tourism
• Why events like the Commonwealth Games are important as tourism

Download the latest Tomorrows World, Consumer & Tourist: Volume 3 Issue 5 PDF document 2.3 Mb

If you have a problem downloading the article please contact reseach@visitscotland.com