Vol 3 Issue 3
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It's not easy being green by Kermit the Frog The latest tomorrows world analysis from the scenario planning team at VisitScotland looks at that great green philosopher, 'Kermit the Frog' Kermit once said, it wasn’t easy being green but it seems to be getting easier as everybody wants to be green all of a sudden. Whether it is BP positioning itself as Beyond Petroleum or David Cameron, leader of the UK Conservative party changing the colour of the political party from blue to a shade of green. It seems that everyone wants to be Kermit’s friend. There are factors that encourage ethical consumption, whether it is the changing political landscape, or as society gets richer it seems to be concerned about how it is living, whether it is climate change, poverty in the third world or the food miles incurred in food consumption. However, being green has many barriers and tensions as those consumers who assert they shop ethically, but at the same time take several holidays in far-flung exotic destinations. In a low price culture, many consumers say they will pay extra for ethical goods, but in reality, only few do so. This latest research briefing explore Kermit's dilemma To download the latest edition of Tomorrows World, Consumer & Tourist, visit:
Please note, the article is greater than 2.7MB. If you have a problem downloading the articles, please contact Ian Yeoman at ian.yeoman@visitscotland.com Further Information For further details about Scenario Planning at VisitScotland, please contact: Prof. Ian Yeoman, VisitScotland’s Scenario Planner by email at: Alternatively visit Scenario Planning |
