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Why will health and tourism be the world’s largest industry by 2022?
Over the past two decades, society has witnessed a steady growth
in disposable income, and staying fit and healthy has been consumers’ top priority, resulting in a plethora
of health-related consumer products, whether anti-ageing creams, day spas or medical procedures. An
ageing population has resulted in an increased demand for healthier foods and a growing interest in
Eastern medicines and health-related activities such as yoga, meditation and herbal remedies. Consumers
now will travel abroad to combine health and beauty surgical procedures with a holiday. A leading destination
in this market is India, which has invested heavily in medical tourism, both surgical and cosmetic,
e.g. hip replacement and breast augmentation. Demand for improved health will soar as the consumers’
perception of health changes and they seek a combination of mind, body and spirit, whether travelling
to Japanese ‘no food’ hotels for the weekend, a spa treatment in Thailand or hill walking in Scotland
– all in the hope of finding the fountain of youth.
In the latest edition of VisitScotland’s Tomorrows World research briefing, the
scenario planning team explain why the World Health Organisations prediction that health and tourism
will be the world’s largest industries by 2022 through:
• An analysis of the trends and drivers which shape health and beauty in society.
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Using India as an example, demonstrate how a country’s tourism product is using this trend
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Prospects for health and beauty tourism
• Comment on the implications and opportunities
for Scottish tourism
To download the latest edition of Tomorrows World, Consumer & Tourist, visit:
Tomorrows World, Consumer & Tourist: Vol 2 Issue 4 (PDF 2357 kb)
Please note, the article is 2MB big, therefore if you have a problem downloading
the article, please contact Ian Yeoman at ian.yeoman@visitscotland.com
Further Information
For further details about Scenario Planning at VisitScotland, please contact:
Dr. Ian Yeoman, VisitScotland’s Scenario Planner by email at:
ian.yeoman@visitscotland.com,
or tel: 00 44 (0) 131 472 2388.
Alternatively visit Scenario Planning
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