Scenario Planning

From Fast Food to Slow Food: The Prospects for Scotland’s Cuisine to 2015

Food has become an important component of popular culture and contemporary lifestyles which today plays a significant part in a destinations product offering. The latest edition of VisitScotland’s Tomorrows World briefing papers addresses the potential role for food tourism in Scotland and what contribution it could make to Scotland’s ambition to grow tourism revenue by 50% by the year 2015. We address the issue by discussing:

• Drivers that are shaping the role of food and drink in society
• The concept of food tourism
• A case study of Castle Douglas as a food destination
• Forecasts for the future of eating out market in Scotland
• Food tourism scenarios and prospects

To download the latest edition of Tomorrows World, Consumer & Tourist, visit:
Tomorrow's World, Consumer and Tourist - From Fast Food To Slow Food (PDF 3380 kb)

Further Information

For further details about Scenario Planning at VisitScotland, please contact:

Dr. Ian Yeoman, VisitScotland’s Scenario Planner by email at:
ian.yeoman@visitscotland.com, or tel: 00 44 (0) 131 472 2388.

Alternatively visit Scenario Planning