Research & Statistics

Viewpoint Archive

Past features from invited key individuals commenting on aspects of scenario planning.

The Changing Definitions of Luxury November/December 2007 - Ian Yeoman looks at how the definition of luxury has changed in the mind of the consumer.
Sustainability in Scottish Tourism September/October 2007 - Sue Crossman, Director of the Tourism Innovation Group (TIG) and Peter Lederer CBE, Managing Director - Gleneagles and Chairman of VisitScotland discuss Sustainability in Scottish Tourism
The influence on Inbound/Outbound Tourism of Currency Exchange Rates July/August 2007 - Chris Greenwood of VisitScotland examines the relationship between Tourism and Currency Exchange Rates
Kermit once said it wasn’t easy being green. The trends and tensions of ethical consumption May/June 2007 - Prof. Ian Yeoman Scenario Planning Manager at VisitScotland looks to ethical consumption and the consumer.
Competing and winning on quality – the need for an appropriately skilled Tourism industry April 2007 - Andrew Martin, Director of Scottish Centre of Tourism at Robert Gordon University looks at quality and skills within the tourism industry.
Guaranteeing our Future March 2007 - Sandy Dear of VistScotlands' Sustainable Tourism Unit, discusses in interview Sustainable Growth towards Scotlands Tourism Ambiton.
Why Tourism websites should be no less important than the businesses they represent. February 2007 - Chris Elvery of CALL2ACTION, Specialist in online customer-conversion, outlines why tourism websites should be an intergral a part of the business.
What does the future hold for heritage visitor attraction? January 2007 - Anna Leask, Senior Lecturer - Tourism Management at Napier University looks at what the future holds for heritage visitor attractions?
The Attractions of Tourism December 2006 - Ian Gardner, Marketing Manager, National Trust for Scotland & Board Member of ASVA discusses the future of visitor attractions
The Future of Festivals and Events November 2006 - Martin Robertson from the Centre for Festival and Event Management, School of Marketing and Tourism, Napier University Business School looks to the future of festivals and events.
A Tale of Two Taxes June 2006 - Prof. Brian Hay; University of Strathclyde and Mr Martin Couchman; British Hospitality Association discuss the pros and cons of Tourism Taxation.
The Gleneagles Space Station:  Trends That Will Shape the Future of Scottish Tourism May 2006 - Dr Ian Yeoman from VisitScotland discusses Future trends for Scottish Tourism.
Crisis Management April 2006 - Professor Stephen Page from Stirling University discusses Crisis Management in Tourism
What is history telling us about the future? March 2006 - Alastair Durie from Stirling University discusses the future of tourism in Scotland

Please note all Viewpoint...articles are not policies of VisitScotland but individual opinions of the authors. The material should not be regarded as specific advice and no action should be taken with reliance on it. Neither the authors nor VisitScotland accepts any liability whatsoever for any loss or damage in any way of reliance placed upon the material.