Benchmarking Tourism Destinations

New Zealand Overview
Much has been written recently about the performance of New Zealand in tourism terms. An overview and comparisons of New Zealand and Scotland's visitors aims to offer reasons why this is the case. [more]

The Organisation of New Zealand Tourism
Tourism is seen as a primary industry of New Zealand, and the government accepts the widespread impact of tourism on a host of industries via provision of goods and services. [more]

Case Study : New Zealand - a triumph of marketing, branding and the environment over distance
Recent performance indicators from New Zealand show good growth as the nation benefits from increased long haul air travel, a balanced market share and the returns from a strong marketing campaign that focuses on clear brand identity. [more]

Notes for Activity and Attraction Operators
Activities have been a hallmark of advertising and visitor perception of the New Zealand product and they are often confused or discussed simultaneously with attractions. [more]