Ireland is often described as one of the success stories of international tourism. An overview and comparisons of Ireland and Scotland's visitors aims to offer reasons why this is the case. [more]

Case Study: Dublin and Ireland - different roads to success
A crucial aspect of Ireland''s success has been the popularity of Dublin as a tourism destination. [more]

Benchmark Indicators
What can be learnt by Scotland's tourism industry from Ireland? Includes an overview of the accommodation and visitor attraction sectors. [more]

Useful Resources
Links to the key websites involved in compiling this report. [more]