Austria Overview
The re-branding of Austria as a fashionable and modern short-break destination has led to a revival in tourism fortunes. We consider who visits the country, how long they stay and comparisons with Scotland. [more]

Austrian Market Trends
Austria has successfully campaigned to extend the season beyond the traditional peaks of winter (snow sports) and summer visitation. We look at domestic and overseas markets, and the effects of the downturn in the world economy. [more]

Case Study: Austria - a Return to Form as a Favourite European Destination
Following a continuous decline in arrivals and overnight accommodation from 1992-1997, Austria showed a return to form in 2000 by developing a more positive image. We examine some of the innovative techniques employed. [more]

The Organisation of Austrian Tourism
The Austrian National Tourist Office was recently restructured in an attempt to reverse the downward trend in tourism. Find out how the capital Vienna has retained its position as a major conference location, despite a reputation as a relatively expensive destination. [more]