The Moffat Centre was formed in 1998 as a specialist Centre within Caledonian Business School, Glasgow Caledonian University.

The Centre is endowed by the Moffat Charitable Trust which was set up by Mrs M Moffat and the late Mr J H Moffat (founders of AT Mays Travel Agent Chain).

Professor John Lennon is the Centre Director and provides leadership in both consultancy and research activities.

The Centre undertakes long-term research on Visitor Attractions on behalf of VisitScotland (formerly Scottish Tourism Board) and the English Tourism Council.

For more information on the Visitor Attraction Barometer/Monitor please email Marina Martinolli at the Moffat Centre, Glasgow Caledonian University at mma4@gcal.ac.uk