Research & Statistics

UK & Ireland

In this section, you can find out more about tourists from within the UK and Ireland who take a holiday or short break in Scotland.

Cyclists Market overview                              
Boat trip Target markets


To learn about our overseas markets, please click here.

To find out more about VisitScotland's marketing opportunities, and how to become involved, please visit our Marketing Opportunities section.

Some flags of the world
United Kingdom & Ireland
Did you know?

57% of UK respondents in a recent online survey, who were sent VisitScotland's UK Walking campaign material, had holidayed (and walked) in Scotland since campaign begin in March 2007.

Find out more:

Walking DM Research 2007