Our visitors enjoy taking part in a range of other activities in Scotland, ranging from visiting gardens to visiting historic attractions or just general sigtseeing. Some visitors do this while touring through Scotland and spending every night in a different location, while others prefer to base themselves in one location only and explore the surrounding area.

Scotland is also known as a romantic destination, attracting couples who are coming to Scotland to get married or on their honeymoon.

In this section, you can learn more about all these consumers and their interests. Please click on the relevant links below to download summary documents of research that VisitScotland has conducted to find out more about these consumers.

Weddings in Scotland research

Information on tourist weddings in Scotland and their value to the Scottish economy.

Weddings Research October 2006 (PDF 39 KB)

Ancestral Scotland research

Information on ancestral tourists (researching their family ancestry while on a holiday or short break in Scotland).

This research was conducted with UK & overseas tourists.

Ancestral Scotland research 2005 (PDF 66 KB)

Visiting gardens

Information on visitors from the UK & Ireland who visit gardens while on holiday in Scotland.

Gardens research (July 2004) (PDF 54 KB)

Hub exploring research

Information on UK tourists who like to stay overnight in one location while on holiday or short break in Scotland, but explore the wider area on day trips (=Hub explorers). Also contains information on how an area is chosen.

Hub exploring research (December 2005) (PDF 84 KB)