Research and Statistics

Research and Statistics

This section provides information and analysis on Scotland's visitors, markets and tourism industry, drawn from VisitScotland's extensive research activities.

Tourism Statistics

Latest performance figures for Scottish tourism, including accommodation occupancy Visitor Research

Information on UK and overseas visitors to Scotland including UK target market segmentation Regional Facts & Figures

Information and analysis from our research grouped by Scottish region Tourism Sectors

Research on the key sectors of the tourism industry such as accommodation

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