Research and Statistics offers essential information and analysis on Scotland's visitors, markets and tourism industry.  If you have any questions on tourism research please email research@visitscotland.com

National Facts and Figures
Key facts and figures on Scottish Tourism.

Regional Facts and Figures
Information on visitor and tourism trends in each of the VisitScotland regions.

Leisure Visitors
Information on the visitors who come to Scotland for leisure, whether from the UK and Ireland or abroad including the Visitor Experience research.

Business Tourism
Visitors to Scotland who come for business purposes.

Scottish Tourism Industry
Research on topics such as Information and Sales, Visitor Services and Quality, and the Industry Barometer.

Other Research Reports
Various research subjects such as Rosyth-Zeebrugge ferry, benchmarking, cruise ships and a notification on wind farm research.

Economic Forecast
Insight and analysis on the economic forecasts undertaken by the team

Information and Sales Strategy
A review is ongoing of all aspects of VisitScotland's information network

Insights Now
VisitScotland's Research Team have recently produced a downloadable quarterly newsletter

Contact Information
If you have a general research enquiry, please contact us via the email address: research@visitscotland.com