1. Executive summary 2022
France remains a core international market for Scotland.
In 2022, France was Scotland’s second largest international source market measured by number of visits, expenditure and nights, after USA.
French visitors accounted for 8% of all overseas visitors to Scotland and 6% of all overseas spend in Scotland in 2022.
2022 saw a recovery from the COVID-19 pandemic. The total number of visits in 2022 increased by 20% on pre-pandemic levels, reaching the second highest level over the past decade.
The average spend per visit in 2022 was £711. The average spend per night was £84.
The average length of stay was 8.5 nights.
View more graphs and charts on tourismobservatory.scot.
Source: IPS, 2022