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Most tourism businesses can offer, and make money from, some form of Whisky Experience.
Below are some key facts and advice to enable staff to do so:
The top five ‘must know’ facts about Scotch Whisky.
This
file details the top five facts about Scotch Whisky that anyone working in a bar, restaurant or shop
selling whisky, should know. Print off and keep to hand.
The Single Malt Scotch Whisky Regions
Single
Malt Scotch Whiskies each have a whole range of complex tastes. This one page file gives a general overview
of the key regions and how where a Single Malt comes from affects its character.
Scotch Whisky Menu
This simple template outlines
how a business should set out its whisky range for consumers. The template can be customised.
Tips
- It is worth asking your bar team to write their own descriptions
and thus help develop their wider appreciation of whisky. Labels and websites are a good source of information
– but keep it concise.
- Make sure you know your local distillery – nearly always a question tourists ask.
If it has a visitors centre keep its literature in the bar as well as reception.
Key Scotch Whisky Tips
This file details some easy ways to make more money from Scotch Whisky in your bar.
 Key Tips (PDF 23kb)
The initiative is lead by Chris Conway, who is based at the Scotch Whisky Heritage
Centre, Royal Mile, Edinburgh. Chris can be contacted on tel: 0131 478 7120 or by email: c.conway@whisky-heritage.co.uk
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