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Businesses are working together to attract around 50 million people to Scotland
who claim to have direct Scottish ancestry.
Visitors should be able to find ancestral information easily and each visit should
attract them to Scotland’s facilities. They should be able to make transport arrangements without difficulty,
experience comfortable accommodation and have the opportunity to sample the quality of our cuisine.
Can we all meet that challenge together?
Highlands
& Islands Enterprise, Scottish Enterprise and VisitScotland are working in partnership with the
industry to deliver the Ancestral Tourism Initiative. A series of activities will be delivered to ensure
that opportunities for ancestral tourism are maximised. These include:
The Next Phase
Steering Group
Market Appraisal and Economic Impact Research
Ancestral Tourism Leaflet 2006 (169kb PDF)
Marketing Opportunities
For a full list of opportunities
available to businesses involved in ancestral tourism see the document below
Marketing Opportunities (1.08mb PDF)
Newsletter
Ancestral
Tourism Newsletter
The Ancestral Tourism Newsletter is sent out on a quarterly
basis to businesses and individuals interested in keeping up to date with developments in the ancestral
market.
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