To continue to grow and develop, the industry needs to embrace new ideas and new ways of attracting customers.

Businesses cannot afford to stand still - especially in the fast moving tourism industry where customers expect more than ever before. In order to remain competitive, we have to adapt to new trends, becoming more creative and innovative.

	Pride & Passion Pride & Passion is an industry-led campaign which sets out to inspire change in our attitudes to visitors.
	Ancestral Tourism Initiative Highlands &Islands Enterprise, Scottish Enterprise and VisitScotland are working in partnership with the industry to deliver the Ancestral Tourism Initiative. A series of activities will be delivered to ensure that opportunities for ancestral tourism are maximised.
	Country Sports Tourism Group To help develop the full potential of the Country Sports market, 2004 saw the major Scottish country sporting organisations and associations set up the Scottish Country Sports Tourism Group (CSTG).
	Scotch Whisky Tourism Initiative The Scotch Whisky Initiative, now known as SCOTLANDWHISKY, was launched in August 2003 by Jim Wallace, Deputy First Minister, as a private/public sector partnership. Find out about it and how to get involved.
	Wild Scotland Wild Scotland promotes Scotland as Europe's number one wildlife-watching destination.
	Forest Tourism Initiative The Forest Tourism Initiative's goal is to enhance the visitor experience of Scotland's forests by working with Scotland's tourism businesses to improve and develop the forest tourism product.
	Tourism Innovation Group An industry-driven partnership of business leaders and public agencies has formed as the Tourism Innovation Group to lead, innovate, inspire and drive forward Scottish tourism.
	Route Development Fund The flood of new direct air routes into Scotland over the last few years was largely attributable to the Route Development Fund (RDF), which ended in May 2007.