Glasgow’s Tourism Strategy to 2016 outlines the city’s ambitious plans for the decade-long development of its tourist industry, which will continue its success as a world-class city and destination. The strategy sets out a clear direction for the city’s tourism industry that will bring an expected four million visitors a year to Glasgow by 2016. With global tourism expected to grow at 4% a year, this would mean the sector would generate £1 billion in annual revenue for the city. The projected growth in tourism is expected to bring another 9,000 tourism-related jobs to Glasgow and create demand for a further 3,000 hotel beds in the city. |
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Glasgow will meet aspirations by delivering a quality tourist experience characterised by:
- ·Must-see attractions
- ·World class infrastructure
- ·Seamless transport connectivity
- ·Events of international significance, supported by
- ·First-class service from a well-trained workforce, and
- ·A clean, well-maintained and sustainable public realm
In addition, further investment in the brand Glasgow: Scotland with style will reinforce Glasgow’s reputation as a unique visitor and conference location.
Development of Glasgow’s Tourism Strategy has been led, in partnership with the private sector, by the four main agencies in Glasgow with a remit for tourism development - Glasgow City Council, Glasgow City Marketing Bureau, Scottish Enterprise Glasgow and VisitScotland.
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