National Nature Reserve Highlighted in Tourism Drive
St Abb’s Head National Nature Reserve is gaining a wider profile
this summer thanks to a joint marketing push from VisitScotland and
Scottish Natural Heritage (SNH).
The two organisations have joined forces to
raise the profile of Scotland’s National Nature Reserves (NNRs), as
part of the official tourism organisation’s £2 million ‘Perfect
Day’ marketing drive.
A stunning image of St Abb’s Head NNR will
adorn bill boards and bus stops the length and breadth of the
country promoting the fantastic opportunities for bird watching in
the region for the next few months, under the strap line, “Forget
your laptop and enjoy every single tweet. Perfect”.
From Inverness to Selkirk, and from Fort
William across to Aberdeen, the poster campaign is aimed at
highlighting the beauty, importance and accessibility of our
country’s National Nature Reserves, and will contribute to an
expected £25 million of additional income to Scotland’s economy
between March and August this year.
VisitScotland’s regional director, Sandi
Hellowell, explains:
“Focusing in particular on young families and
couples, this campaign encourages visitors to enjoy NNR’s and the
wider natural environment, and highlights all the work being done
by Scottish Natural Heritage and their partners in looking after
these unique natural environments. Our posters aim to convey that
visitors are very welcome on NNR’s and in the summer in particular,
people can reap the physical and emotional benefits of enjoying
these special places.
Dougie Pollok, Campaigns Manager for Scottish
Natural Heritage, said;
"St Abb's Head NNR is managed by one of our
partner organisations, The National Trust for Scotland, and is a
great place to watch seabirds swooping and soaring against the
dramatic backdrop of the Berwickshire coastline. During summer the
rocky grassland is dotted with colourful flowers and fast moving
butterflies.”
“NNR’s are some of the
best places for everyone to enjoy the magic and
beauty of Scotland's nature and we are delighted to partner
with VisitScotland in this promotion that will highlight Scotland’s
NNR’s to millions of potential visitors.”
For further information please
contact:
Sharon Makepeace
Corporate Press Officer, VisitScotland
Tel: 01387 245 564 / 07771 981 236
Notes to Editors
- Scottish Natural Heritage is the Government’s
advisor on all aspects of nature and landscape across
Scotland. Our role is to help everyone understand, value and
enjoy Scotland’s nature now and in the future. For further
information visit our website at http://www.snh.gov.uk/
- National Nature Reserves:
• are special places that look after some of the best of
Scotland’s nature on behalf of everyone who lives in or visits
Scotland
• provide unique opportunities to visit, enjoy and learn more
about Scotland’s nature
• are key examples of the positive work by SNH and partner
bodies to look after the country’s nature on behalf of the people
of Scotland.
- VisitScotland is Scotland’s national tourism
organisation. Its core purpose is to maximise the economic benefit
of tourism to Scotland.
- The organisation has three key roles:
- To market Scotland to all parts of the world to attract
visitors
- To provide information – and inspiration – to visitors and
potential visitors so they get the best out of a visit to
Scotland
- To provide quality assurance to visitors and quality advice to
the industry and partners to help the industry meet and strive to
exceed customer expectations
- VisitScotland works together with tourism businesses to make
tourism a success for everyone and ensure the industry continues to
grow.
- The organisation employs over 1,000 people and has offices and
tourist information centres across Scotland.
- Tourism employs 200,000 people in Scotland in 20,000 diverse
businesses. Almost 16 million tourists take overnight trips to
Scotland. The industry generates over £4 billion revenue annually.
Tourism supports around 9 per cent of employment in Scotland
- For VisitScotland’s press releases, tourism statistics and
frequently asked questions go to http://www.visitscotland.org/media_centre.aspx
- For holiday information on Scotland go to http://www.visitscotland.com/
- For information about business tourism in Scotland go to
http://www.conventionscotland.com/
- For more information on VisitScotland’s annual review please go
to http://www.visitscotlandannualreview.com/
