Tourism is Scotland's most important industry, injecting over £4 billion annually into the Scottish economy.

• Tourism employs about 200,000 people in Scotland in 20,000 diverse businesses.
• Tourism supports around 9 per cent of employment in Scotland (around 13% in the Highlands).
• VisitScotland key UK target markets, are Scotland, Ireland, the North of England and the South of England.
• VisitScotland key Overseas target markets are North America, Europe and emerging markets including China, Russia and India.
• European countries in total account for almost half of overseas trips to Scotland.

Scottish Tourism Statistics

Visit the Key Facts and Figures section for more statistics on Scotland's tourism industry.

For frequently asked questions go to: www.visitscotland.org/about_us/faqs