£3 million Event Fund announced for Homecoming 2014


New Homecoming Director joins from Royal Edinburgh Military Tattoo


Early details of the funding opportunities to create Scotland’s Homecoming celebrations in 2014 were announced today (6 March) at the Scottish Tourism Week conference.


Making the announcement, Fergus Ewing MSP, Minister for Enterprise, Energy and Tourism said: “I am delighted that £3 million will be invested in our events industry to create an inspirational programme of events for Homecoming Scotland.


“In 2014 Scotland will welcome the world as we stage two of the biggest sporting events - The Commonwealth Games and The Ryder Cup. This momentous year also sees Scotland’s next year of Homecoming, giving people even more reason to be in Scotland and to extend their stay.


“Through EventScotland, the national events agency, and its work with industry partners this funding will be used to deliver a series of events that will take place across the country and throughout the year, appealing to visitors from around the world and to the people of Scotland.


“Our national tourism organisation VisitScotland will promote Homecoming Scotland 2014 through its award winning marketing campaigns, inviting ancestral Scots and people who simply love Scotland ‘home’ in 2014.”


The Homecoming Scotland 2014 events programme will be themed around ancestry and the Scottish Government’s Years of Focus (food and drink, active, creative and natural). The Years of Focus have helped to sustain the momentum generated by Homecoming Scotland 2009 by developing additional ways for the tourism and events industries to work together in preparation for 2014.


A call for funding applications to event owners and organisers will be made in the summer, when full criteria and guidelines will be launched.


Homecoming Scotland 2014 is being led by Tom Chambers who joined the team at EventScotland in February as Homecoming Scotland Director. Prior to this Tom was Major Projects Manager with the Royal Edinburgh Military Tattoo.


Adding to today’s announcement, Tom said: “With the funding criteria set to be launched in the coming months, it is important that event industry partners begin to think about the celebrations they can create which will attract visitors to Scotland and enhance Scotland’s profile on the international stage.


“As with Homecoming Scotland 2009 collaborative working will be the key to success in 2014 - building on existing Homecoming partnerships and those established during the delivery of the Years of Focus.”


As well as those events directly funded through Homecoming, a partner programme will be developed to ensure the widest possible involvement of Scotland’s communities in the celebrations. Events included in this programme will benefit from in-kind support from EventScotland and VisitScotland including promotional opportunities and inclusion in online and print-based listings.


To register for further information about Homecoming Scotland 2014 funding opportunities please email info@eventscotland.org




Media enquiries

VisitScotland / EventScotland:


Kerry Thomson

Corporate Press Manager, VisitScotland  0131 472 2324



Scottish Government:  Karen MacKinnon 0131 244 2175



Notes to editors


Homecoming Scotland is a Scottish Government initiative managed in partnership by EventScotland and VisitScotland.




EventScotland is the national events agency and a directorate within VisitScotland.


EventScotland is working to make Scotland one of the world’s leading event destinations. By developing an exciting portfolio of sporting and cultural events EventScotland is helping to raise Scotland’s international profile and boost the economy by attracting more visitors. For further information about EventScotland, its funding programmes and latest event news visit http://www.eventscotland.org/.



  • Follow us on twitter: @visitscotnews
  • VisitScotland is Scotland’s national tourism organisation. Its core purpose is to maximise the economic benefit of tourism to Scotland.
  • The organisation has three key roles:
    1. To market Scotland to all parts of the world to attract visitors
    2. To provide information – and inspiration – to visitors and potential visitors so they get the best out of a visit to Scotland
    3. To provide quality assurance to visitors and quality advice to the industry and partners to help the industry meet and strive to exceed customer expectations
  • VisitScotland works together with tourism businesses to make tourism a success for everyone and ensure the industry continues to grow.
  • The organisation employs 700 people and has offices and VisitScotland Information Centres across Scotland.
  • The years between 2012 and 2014 are Scotland’s Winning Years - From the Year of Creative Scotland, the Olympics and Disney-Pixar’s film Brave in 2012 through to the Commonwealth Games, The Ryder Cup and Homecoming in 2014 everyone has the chance to prosper.
  • The Year of Creative Scotland began on January 1, 2012 and is a chance to showcase, celebrate and promote Scotland’s cultural and creative strengths on a world stage. Through a dynamic and exciting year-long programme of activity celebrating our world-class events, festivals, culture and heritage. More information about the programme can be found at: http://www.visitscotland.com/creative
  • The Year of Creative Scotland is a Scottish Government initiative led in partnership by EventScotland, VisitScotland, Creative Scotland and VOCAL.
  • More information and resources to help businesses engage with Year of Creative Scotland are available at www.visitscotland.org/yearofcreativescotland-toolkit
  • The VisitScotland Information Centre network is a unique face to face channel engaging with around five million visitors and locals each year. Everyone who uses a VisitScotland Information Centre goes on to spend an additional £5.35, generating over £24million for Scotland’s economy. 
  • According to a recent Deloitte study, tourism employs 270,000 people in Scotland in 20,000 diverse businesses. The same study calculates that the industry contributes £11 billion annually (direct and indirect impact, including day visits) and supports around 10 per cent of employment in Scotland. Almost 16 million tourists take overnight trips to Scotland.
  • For VisitScotland’s press releases go to http://www.visitscotland.org/media_centre.aspx, tourism statistics and frequently asked questions go to http://www.visitscotland.org/media_centre.htm
  • For holiday information on Scotland go to http://www.visitscotland.com/
  • For information about business tourism in Scotland go to http://www.conventionscotland.com/
  • For more information on VisitScotland’s annual review please go to http://www.visitscotlandannualreview.com/
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