To extend the reach and increase the impact of our own marketing activities, VisitScotland works in partnership with many other businesses and organisations.

We collaborate with VisitBritain (which has the remit to internationally market Britain as whole) in both our mature and developing markets, exploiting the opportunities that their activities offer us to extend our communications.

VisitScotland also works closely with Scottish Enterprise and SDI in a number of ways, including research, travel trade and events activity in overseas markets, and a programme of marketing seminars to highlight our tourism activities and to encourage businesses to get involved.

As well as collaborating with airlines and overseas travel trade, opportunities to work with partners from other sectors, such as whisky, on mutually beneficial activities and events are also exploited.

In addition to providing Scottish tourism businesses with opportunities to become involved in our marketing activities, we have also developed interest groups to involve a cross-section of businesses in our marketing planning and share our knowledge of the market with them.

For more information on our International marketing activities and how you can be involved, please see our Marketing Campaigns section