The VisitScotland Brand
Why do people visit Scotland and what does the country represent as a brand?

Product Campaigns
A series of product groups are the focus of the marketing and product development of Scotland.

UK Target Markets
During 2006, VisitScotland undertook a significant research programme to develop a new UK Market Segmentation.

International Marketing Strategy
This section provides information on our strategy and campaigns to attract more international travellers to choose Scotland as their destination.

What You Can Do
As an industry, we have to make sure we give our visitors value-for-money and ensure they can't wait to come back.

The Next Step
Does your business fit within the overall Scotland "Live It, Visit Scotland" brand? What are your customers needs and expectations?