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Arts Venue
Includes theatres, arts centres, street theatre, cinemas, etc. The assessment will not take into account the content of performances or events other than general lighting, acoustics, sound levels, etc.
1. Orientation
- Clarity for visitors to obtain maximum benefit
- Authenticity/accuracy of information provided
- Evidence of information being updated
- Clear/concise information on guided tours, etc., where appropriate
- Overall feeling of attraction, understanding of theme, routes, etc
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2. Layout (Including performance space, etc)
- Sensible and understandable layout/route
- Clear instructions and explanations on layout
- Appropriate layout in relation to type of facility
- Relationship between performing or exhibition space and audience
- Ease of focus/viewing
- Ease of visitor flow to allow maximum appreciation and comfort
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3. Audience Level
- Facilities cater for physical needs of differing audiences
- Use of foreign languages, where appropriate
- Specific elements for children, where appropriate
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4. Programme/Content
- Attempts to have varying programmes which cater for different interests
- Audience interest held
- Level of information given prior to performance to enable choice and understanding
- Information given on performing group or artists to enhance experience
- Attempts to provide information on future programmes
- Information given on timings of performances, intervals, etc
- Level of instructions given to visitors on interval procedures, etc
- Provision of a programme, where appropriate
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5. Presentation (Including performance lighting, auditorium, acoustics, etc)
- Suitability of chosen venue in relation to the event/programme
- Technical standard of performance, eg. lighting, sound levels, etc
- Presentation of performance in relation to the type of auditorium, etc
- Overall ambience of auditorium, including acoustics, background noise, etc
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6. Decor / Maintenance (Including Furnishings/Flooring, etc)
- Quality and condition
- Good decorative order in keeping with attraction
- General maintenance, e.g. lighting, doors, etc
- General maintenance provided in all areas of site
- General lighting to produce levels of quality effect
- Maintenance of non-performing areas
- Maintenance of any mechanical exhibits
- Quality of auditorium decor and furnishings
- Maintenance of flooring, where appropriate
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7. Attitude/Efficiency/Knowledge of Staff (Venue Staff)
- Warm, friendly manner, general attitude, professional style, good customer care, etc.
- Efficiency and expertise to deal effectively with questions, etc
- Staff knowledge of present and future programmes, eg. storyline, actors, content
- Capability of staff to carry out duties without being intrusive
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8. Appearance of Staff (Venue Staff)
- Corporate clothing and name badge, where appropriate
- Staff distinguishable and suitably dressed
- Smart and presentable appearance
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9. Atmosphere & Ambience
- Overall ambience and atmosphere, in relation to particular venue
- Use of architectural features/building to enhance visitor experience
- Level of background noise, etc
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10. Internal Signing (Directional Signing)
- Ease of use, quality, presentation, etc
- Layout of information
- Visual content awareness and language versions
- Use of corporate identity, where appropriate
- Extent of specific signing in relation to programme or event, ie. instructions, times, etc
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11. Balance / Mixture of Content and Facilities
- Appropriate balance of individual components in enhancing the overall visit
- Balance of individual components in relation to the overall theme/topic
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12. Cleanliness
- Litter bins and general tidiness
- Overall level of cleanliness in reception/arrival area
- Smart, tidy appearance
- High standard of housekeeping and attention to detail
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