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VisitScotland has awarded funding to 100 tourism groups as part of the VisitScotland Challenge Fund (now the Growth Fund), encouraging them to further develop and invest in collaborative marketing activity.
The case studies below are of groups who have successfully done just that, click on the links below to find out more about the projects that were supported, the key success factors and the project outcomes:
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"The fund has allowed us to create new relationships and has proved an excellent learning curve for us all. We work more closely with local suppliers, which has been a real benefit to us and them." - Nicky Murphy, West Coast Whisky |
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"It's worth spending time in the early stages planning in detail far enough in advance to avoid surprises or delays." - Maureen McKenna - Visit Arran |
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"Individual strengths helped create a very strong and useful group" - Graeme Oliphant - Callander Jazz and Blues Festival |
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"I'd advise anyone seeking funding to contact their Advisor at an early stage, maintain contact and seek feedback throughout the process." - Jonathan Garrett, Scottish Racing |
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"We can reach further as a group than as individuals." - Marian Austin, Scottish Snowsports Marketing Group |
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