Marketing Opportunities

About the Fund

The VisitScotland Growth Fund is a marketing fund available for well researched, new collaborative marketing projects.

We welcome applications from groups of tourism businesses operating at a local, regional or national level who will assist the tourism industry in reaching the ambitious 50% tourism revenue growth target by 2015.  

All projects applying for funding should contribute to the following objectives:

  • Increase the number of visitors to Scotland and the overall visitor spend.
  • Encourage visitors to travel more widely throughout Scotland.
  • Encourage visitors to travel throughout the whole year.
  • Develop and support the Scotland brand in key consumer markets.


The Growth Fund can support groups with 40% of approved total marketing costs over a one year period – with a minimum award of £2,500 to a maximum of £65,000 available. (Total project value from £6,250 to £162,500).

The key benefits of receiving VisitScotland Growth Funding include:

  • 40% of your marketing budget funded.
  • Up to 10% of your total project cost can be used to support project management ie for a project co-ordinator or consultants' fees.
  • A dedicated advisor who will provide support and guidance throughout the lifetime of your marketing project.
  • Access to a wealth of knowledge and expertise through the VisitScotland local and national teams.
  • Access to industry research and statistics.
  • Access to PR support and guidance upon issue of the funding award.

Further information can be found by clicking on the following links:
Who can apply? What can be supported?
How to apply? Initial Enquiry Form