VisitScotland.com
Rollout of new initiatives for businesses
Following a period of industry feedback, a new development will
see businesses getting specific information on their listing.
Website performance reports
VisitScotland.com is preparing to communicate visitor numbers to
accommodation providers’ web listings. It will also report
quarterly on progress throughout the year. The new system will be
introduced at the beginning of April and will provide information
in four areas:
- Number of unique visits to your entry on VisitScotland.com
- Number of bookings received
- Number of e-mails sent via the VisitScotland.com website direct
to you from your listing
- The number of visitors to your own website that came through
via VisitScotland.com
This development is in response to tourism businesses asking us
to help them understand what VisitScotland.com is delivering for
them - this will give them a very clear picture of this.
It is crucial that businesses keep their website information up
to date, interesting and informative. However, VisitScotland.com
will review those whose visitor numbers fall below a minimum amount
and will offer them help and advice on how to improve their
performance.
Your Views
Will you find these developments useful? Is there
anything that you think would be useful to include in further
developments?
If you have any other feedback to send please use the Comments
facility.
