Business Support

Sustainable Tourism video transcription

Duration: 5 minutes, 4 seconds

Music: Sigur Ros Hoppipolla

The video consists of a series of filmed scenes and interviews with Scottish tourism businesses talking about sustainable tourism.

Transcript

Main title caption says:

"VisitScotland Sustainable Tourism

Working Together to grow tourism businessess"

Next caption says:

"Scotland’s Future: Sustainable Tourism Showcasing Scotlands’ Sustainable Businesses"

Section 1: Scottish Seabird Centre

Tom Brock stands outside the Scottish Seabird Centre.

Caption:

Tom Brock

Chief Executive

Scottish Seabird Centre

Green Tourism Business Scheme Gold Award

Queen's Award for Enterprise 2009

Various shots inside the Scottish Seabird Centre.

TOM BROCK (VOICE OVER): "I think being as sustainable as possible just makes good business sense for anybody involved in tourism. We have a very successful partnership with Scotrail so that we have have a joint discounted ticket to encourage people to come here by public transport. We also make sure that our cameras are solar-powered, out in the islands."

The centre’s web cameras show footage of seabirds, such as puffins.

TOM BROCK (VOICE OVER) continuing: "We have a wind turbine and solar panels here at the centre. So the key thing is that sustainability as absolutely the core of everything we do in the business."

The Queen arrives at the official opening of the centre, watched by crowds.

TOM BROCK (VOICE OVER) continuing: "When we won the Queen’s Award for Enterprise and Sustainability it was a great sense of local pride…"

Tom Brock talks on camera.

TOM BROCK (continuing): "..from both our staff the volunteers and the local community actually in terms of what had been achieved in terms of sustainability here at the Seabird Centre."

The Queen presents a trophy.

Section 2: The Lovat

Dramatic backlit scenery is shown.

Caption:

Caroline Gregory

Owner

The Lovat

Loch Ness Green Tourism Business Scheme Gold Award Vision in Business for the Environment of Scotland (VIBES) 2008

Various shots of the interior of The Lovat.

CAROLINE GREGORY (VOICE OVER): "Right from the outset when we took over the hotel we initiated as much sustainable operations as we could whether it was just on the energy-saving cost efficiency side because that’s all that we could achieve at that point in time."

Caroline Gregory talks on camera.

CAROLINE GREGORY: "The biggest installation was the wood chip boiler… Caroline Gregory uses the wood chip boiler."

CAROLINE GREGORY (VOICE OVER) continuing: "…which fuels the hot water and the central heating in the hotel. That was the most cost-effective operation that we thougth was going to benefit us in the long run and we make savings of at least a thousand pounds a month in comparison to oil."

Caroline Gregory talks on camera.

CAROLINE GREGORY: "Very proud. Very proud of the people who work here at the hotel. Very proud of what we’ve achieved and what we’re continuing to achieve. And very proud of the fact that we’re being recognized for what we do because a lot of this is very natural to me and having the business is a way of being able to communicate that. It’s getting that information out there which is great."

Shots of Scottish landscape and wildlife.

Section 3 - Rabbie's Trail Burners

Robin Worsnop sits on a desk in his office.

Caption:

Robin Worsnop

Managing Director

Rabbie’s Trail Burners

Green Tourism Business Scheme Gold Award

Vision in Business for the Environment of Scotland (VIBES) 2009

ROBIN WORSNOP (VOICE OVER): "Our main sustainable business practices revolve around trying to reduce our energy use. We’ve effectively done that in our office through waste reduction management and the switch off campaign."

A Rabbie’s Trail Burner minibus drives along a road then pulls up at a loch side.

ROBIN WORSNOP (VOICE OVER): "But our major impact as a business is on our fuel consumption and recently we found some people who could tune up our engines which allowed them to operate more efficiently as long as they were driven in an environmentally friendly way. And we managed to achieve a saving of 15% of our fuel use as a result."

A tourist takes photographs of the loch.

Robin Worsnop speaks on camera.

ROBIN WORSNOP (VOICE OVER): "The customer today has much greater reach than they’ve ever had. With the web and the likes of TripAdvisor, Web 2.0, Social Media, Facebook et cetera."

Someone types at a computer and the Rabbie’s Trail Burners website is seen.

ROBIN WORSNOP (VOICE OVER): "So a happy customer customer can be heard by a great many more people than they used to be and we’ve seen a great benefit from that."

Section 4 - Cream O'Galloway

Footage of landscape, a farm, a sign saying “The Dark House”.

Wilma Finlay outside at the Cream O’Galloway.

Caption:

Wilma Finlay

Owner

Cream O’Galloway

Green Tourism Business Scheme Gold Award

WILMA FINLAY (VOICE OVER): "Our business is really three different parts: the farm, the ice cream production and the visitor centre."

Shots of the adventure playground amongst the trees.

WILMA FINLAY (VOICE OVER): "We could see that we were getting families because of the attraction of ice cream, and we could see that they needed something to do, so we provided the playground."

Wilma Finlay speaks on camera.

WILMA FINLAY: "As individuals we’ve always been interested in sustainability and what our impact is on the environment. We look at what we’re buying, where it’s come from, who’s been involved in the process and who’s benefitted from the making of that product I think that’s probably the main thing for us."

Tubs of Cream O’Galloway ice cream and a factory worker are seen. Wilma Finlay speaks on camera.

WILMA FINLAY: "With regard to our energy use as well as trying to reduce how much energy we use we are also using renewable energy. We have worked with the local community and now have a community turbine on our land. Saving electricity, it’s a no-brainer."

Section 5 - Bluebell Croft

Landscape shots of the Highlands then a couple are filmed standing outside their property.

Caption:

Bill and Sukie Barber

Owners

Bluebell Croft Ardnamurchan Green Tourism Business Scheme Gold Award

SUKIE BARBER (VOICE OVER): "We have a croft in the west Highlands of Scotland. And we also have self-catering cottages."

A group of people are gathered in a vegetable garden listening to Bill Barber.

BILL BARBER (VOICE OVER): "We give them an experience of staying in a croft, interacting with animals, eating food from the croft while on holiday."

Sukie Barber talks on camera.

SUKIE BARBER: "We are trying very hard to grow as much as we possibly can of our own food. So if we can use Scottish produce, if we can’t grow it, it’s always Scottish first."

Inside a covered greenhouse Bill Barber points out compost to the visitors. He then speaks on camera.

BILL BARBER: "For people, once they embrace a greener holiday then they also buy local. The whole point of trying to get greener tourists into an area is that it benefits the whole economy."

Sukie does washing up at a kitchen sink and then talks on camera.

SUKIE BARBER (VOICE OVER): "I think there a lot of people out there who want to know how to do it. If in some way they can come here and learn something from us then we’ll be thrilled."

Some chickens are seen outside then Bill Barber is seen talking on camera.

BILL BARBER (VOICE OVER): "We do what comes naturally really. And it’s hard work but it’s so rewarding. We’ve only got one planet so everyone should be trying to do something."