Ancestral Tourism Welcome Scheme
VisitScotland has identified ancestral
tourism as an important market in Scotland, with an estimated 50
million people worldwide claiming Scottish ancestry including the
key long-haul markets of North America, Australia and New
It is thought that 213,000 trips are made per
annum to Scotland by visitors who take part in ancestral research
amounting to £101 million for the Scottish economy.
Research shows that 68% of North Americans
cited ‘genealogy/researching ancestors’ as a motivation for travel
to Scotland, with ancestral tourists staying longer and spending
significantly more than the average visitor to Scotland.
The Ancestral Welcome Scheme has been
developed by VisitScotland in partnership with the Scottish
Ancestral Tourism Group and includes a toolkit providing knowledge
to businesses of where visitors can seek further help and
assistance to trace their family tree.
Criteria for Participation
To participate in the scheme you must meet the
requirements of the Welcome Scheme
To support the scheme VisitScotland has developed a toolkit on the ancestral tourism market.