Ancestral Tourism Welcome Scheme


Ancestral tourism is a growing and important niche market for Scotland. Worldwide, there are 50 million people who claim to Scottish ancestry.


Participation in Ancestral Welcome gives you the opportunity to publicise your knowledge and commitment to meeting the needs of the ancestral visitor.


AncestralScotland is our dedicated ancestral tourism brand. Our ancestral marketing programme targets potential visitors of Scots descent in our priority long-haul markets. These include the US, Canada, Australia and New Zealand. We also reach potential ancestral visitors in the UK and other global markets.


Criteria for Participation

To participate in the scheme, you must meet the requirements of the Code of Conduct. Accommodation providers must also participate in a relevant Quality Assurance scheme.  


PDF download image  Code of Conduct

PDF document 232kb


A VisitScotland Quality Advisor may visit the business to verify that the required criteria are met.


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