Ancestral Tourism Welcome Scheme
Ancestral tourism is a growing and important
niche market for Scotland. Worldwide, there are 50
million people who claim to Scottish ancestry.
Participation in Ancestral Welcome gives you
the opportunity to publicise your knowledge and commitment to
meeting the needs of the ancestral visitor.
AncestralScotland is our
dedicated ancestral tourism brand. Our ancestral marketing
programme targets potential visitors of Scots descent in our
priority long-haul markets. These include the US, Canada,
Australia and New Zealand. We also reach potential
ancestral visitors in the UK and other global markets.
Criteria for Participation
To participate in the scheme, you must meet the requirements of
the Code of Conduct. Accommodation providers must also
participate in a relevant Quality Assurance
Code of Conduct
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A VisitScotland Quality Advisor may visit the business to verify
that the required criteria are met.