Taste Our Best Accreditation Scheme

Join over 1,000 Scottish businesses who participate in Taste Our Best -  VisitScotland's accreditation scheme, which recognises and celebrates businesses who provide locally sourced, quality food and drink.


It is important to Scotland's visitors - the facts

Food and drink is an important part of our Scottish cultural identity and heritage and is therefore a key strength in promoting Scotland as a holiday destination. Sampling traditional dishes and local produce is one of the top activities undertaken by visitors to Scotland:

  • 49% of Scotland's visitors want to try local food and 30% want to visit a pub
  • Two-thirds of our visitors think that quality food is an important factor when deciding where to go on holiday
  • Visitors to Scotland spend 21% of their holiday budget on eating and drinking

For more information on Taste Our Best and examples of how other businesses have benefitted from the award read our:

Who can join?

Taste Our Best is open to:

How does it work?

Businesses receive an assessment of their food provision and menu by qualified assessors who will rate the following:

  1. The overall quality of the eating experience
  2. The extent to which Scottish produce is used and promoted (40% minimum required)
  3. Staff knowledge of the produce on the menu its provenance
  4. Seasonal menus - changed minimum of twice a year (this applies to restaurants and hotels only)

Those that meet the criteria gain the award. 


Promoting Provenance

Provenance (where your ingredients come from) is a key part of achieving Taste Our Best. Not only is it important to use produce from Scotland in your food offer, tell your customers you're using it too. Menu descriptions or provenance statements are a simple and effective way to do this. For more information and tips see the 'Promoting Provenance' guides for your sector; Hotel, Small Serviced, Restaurant, Pub, Bar, Cafe and Takeaway or Visitor Attraction.


Why join Taste Our Best?

  1. Being a Taste Our Best business helps you stand apart and makes it easy for visitors to identify your business as being one which delivers quality food and drink, which is locally sourced.
  2. It can help attract more customers and improve your bottom line- research has shown that visitors will pay up to 15% more for food of Scottish origin and businesses promoting Scottish produce typically enjoy up to 20% higher sales.
  3. Drives more customers to your business by raising your profile with visitors to Scotland by making you part of VisitScotland's consumer marketing campaigns. 

VisitScotland incorporates Taste Our Best throughout its marketing activity. Take a look at our latest campaign activity to find out how we are promoting the award.



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