Restaurants, Cafes, Bars and Takeaways


Taste Our Best Scheme

Food and drink is an important part of Scottish cultural identity and heritage and is a key strength in promoting Scotland as a holiday destination. Sampling traditional dishes and local produce is one of the top activities undertaken by our visitors.


Promoting Scotland’s food and drink is a recipe for success and VisitScotland’s food and drink Quality Assurance scheme - Taste Our Best - has been designed to recognise and celebrate businesses that are providing locally sourced, quality food and drink.


The scheme is open to restaurants, pubs, bars, cafés and takeaways to join.


PDF document Taste Our Best criteria for bars, pubs, restaurants, cafes and takeaways - size 319kb


For further advice on how to promote the provenance of your food offer to help you achieve Taste Our Best see our Promoting Provenance guide:

PDF document Promoting Provenance for bars, pubs, restaurants, cafes and takeaways - size 2mb


Cost of scheme membership and schedule of conditions:

  • Stand alone restaurant, bistro, brassiere, bar or pub £120 + VAT
  • Stand alone coffee shop or café £75 + VAT
  • Takeaway £50 + VAT
  • Schedule of conditions
 TOB waitress

How does Taste Our Best work?


  • Under the Taste Our Best scheme, businesses receive an assessment of their food provision and menu by qualified assessors.

  • The scheme accredits businesses that offer a quality food and drink experience and include and promote Scottish produce on their menus. Those that meet the criteria gain the award. 


The main business benefits of Taste Our Best: 

  1. By becoming a Taste Our Business you will stand apart and will be making it easy for visitors to identify your business as being one which delivers the very best Scottish food and drink experience.
  2. It can help you attract more customers and improve your bottom line- research has shown that visitors will pay up to 15% more for food of Scottish origin and businesses promoting Scottish produce typically enjoy up to 20% higher sales.
  3. It allows your business to capitalise on the increased promotion of Scotland’s food and drink industry leading up to and during the Year of Food and Drink Scotland 2015.


Welcome Schemes


A range of Welcome Schemes has been developed by VisitScotland to complement our Quality Assurance Scheme. VisitScotland's Welcome Schemes recognise the efforts of quality assured businesses to cater for the needs of visitors with specific interests.  Assessment is based on the provision of facilities and services and recognises efforts made by operators to provide for visitors.


Welcome Scheme participation is now part of the Quality Assurance Scheme at no additional cost. If you wish your grading to include any of the specific Welcome Schemes you must complete the application form and your advisor will check that you meet the criteria at the time of their visit.


View the Welcome Scheme criteria documents and application form.


Digital Review


A Digital Review is available free of charge to businesses that are part of our Quality Assurance scheme. A Digital Review is carried out by your VisitScotland Industry Relationship Manager and provides an overview of your website and, where possible, your website users with feedback about possible improvements and changes.

Find out more about our Digital Review.

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