Quality Assurance
What is involved?
While part of the joy of any holiday is discovering new things
along the way, people like to know what they’re going to get from
the businesses they encounter. And there’s no quicker and more
reassuring way of saying what your business is all about than by
having it classified in our internationally recognised Quality Assurance (QA) scheme.
It doesn’t matter if you run a two-star guest house or a
five-star hotel, one of Scotland’s best bars or a camping and
caravan park, the Quality Assurance scheme tells customers what to
expect from your business. Based on customer research, each award
is a thorough professional assessment reflecting the criteria that
customers really value. More than that, it’s an official award from
the national tourism body – and it’s a scheme that travellers
trust.
While our opinion undoubtedly carries a lot of weight with
tourists, it’s not the only one that counts. Increasingly, visitors
are turning to customer ratings and reviews – especially when
they’re searching online and planning their itineraries.
From Autumn 2010, we’ll be piloting a new approach to combine
our official rating system with customer views and opinions, adding
another exciting dimension to the Quality Assurance scheme.
In this section you will find details on:
