VisitScotland is working with TrustYou - a company which provides online reputation management tools - to display verified guest reviews on accommodation provider’s web listings on

If your accommodation business is Quality Assured, a TrustScore displayed together with and complementing your star grading can offer guests further reassurance on the standard of accommodation and the experience they should expect when booking with you.


What is TrustYou?

TrustYou’s aim is to create an easier and more efficient way for visitors to understand accommodation reviews. 

It searches the internet for genuine reviews, analysing and aggregating feedback to provide a clear picture for visitors to consider when deciding where to book. 

TrustYou works with accommodation providers, destinations and travel websites worldwide.

VisitScotland’s partnership with the organisation means that a TrustScore and review summary will soon appear on accommodation listings on for free. 

How does it work?

Find out how TrustScores are generated and how reviews of your business are sourced

How does it benefit me?

Find out how you can benefit from having a TrustScore on your listing
Delivering for tourism Image of front cover of document VisitScotland activity highlights VisitScotland activity
Working for Us VisitScotland employees Job vacancies at VisitScotland Vacancies
Holidays in Scotland People Link to VisitScotland's Holiday site Holiday Information