Digital Review

 

Businesses who are part of our Quality Assurance scheme can receive a free Digital Review from their VisitScotland Industry Relationship Manager. A Digital Review provides a comprehensive overview of your website and, where possible, your website users.

 

There are two forms of digital review – Standard or Lite.

 

Standard Digital Review Features

 

Provides an evaluation of the business website using Google Analytics. The business owner/ web designer must be able to set up the Industry Relationship Manager with read access to the business Google Analytics account. The review covers:

  • A general website overview including observations and comments
  • Various Google searches are carried out to see where the website returns within the search results
  • The level of social media engagement (including TripAdvisor)
  • The business listing on www.visitscotland.com/
  • Google Analytics – where do site visitors come from, how do they find the site, how long do they stay for, what are the most popular sections of the site, devices used to view the site etc.

Lite Digital Review Features

  • A general website overview including observations and comments
  • Various Google search results for the business
  • The level of social media engagement (including TripAdvisor)
  • The business listing on www.visitscotland.com/

Benefits

 

Digital Reviews allows businesses to gain greater insight into their website and their website users. Businesses are provided with advice about the different tools available and suggestions for improvements and areas for change.

To apply email digitalreview@visitscotland.com

 

Quality Assurance

 

Digital reviews are only available to businesses that are part of our Quality Assurance Scheme. If you are not currently part of our Quality Assurance Scheme but are interested in joining or would like to find out more information take a look at our Quality Assurance section.

 

If you are interested in a free web listing on www.visitscotland.com/ complete a new customer enquiry.  

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