Digital Support for tourism businesses

Our team of Industry Relationship Managers (IRMs) are always on hand to offer support and advice to tourism businesses. Any businesses working with VisitScotland can participate in a free Business Surgery, where this support and advice is available across a range of topics.


What is a Business Surgery?


A Business Surgery takes place with your local IRM, who will tailor their advice to suit your business needs and objectives. This could be related to any aspect of working with VisitScotland, including our Quality Assurance Schemes, working with the travel trade, our VisitScotland Information Partner (VIP) programme, or iCentre advertising.


In terms of digital support, your IRM can offer advice around: 

  • Your promotion on and how to maximise direct referrals from your listing
  • The importance of online bookability and how to display your availability on
  • How to optimise your digital presence by being mobile friendly and appearing in local search
  • Managing your online reputation, by responding to reviews and using TripAdvisor and TrustYou
  • Social media and the suitability of different platforms, content inspiration and the value of paid advertising

At the end of the Business Surgery we will email you a report with details of the advice provided and highlight the actions you can take based on this. This report also includes other support tools, including links to online resources and workshops to help you make improvements in the areas you wish.


Note your interest in a Business Surgery by emailing our team at, be sure to include your business name and location so we can refer you to the right Industry Relationship Manager. 

Digital Reviews


If you are looking for more in depth digital advice then we can offer digital support for our Quality Assured businesses in the form of a Digital Review, which looks at a business’s digital performance. We need read access to your Google Analytic data and can then cover:

  • Insights into page speed and mobile friendly usage

  • A review of the websites traffic sources

  • Guidance on the different reports and data available in Google Analytics

  • Further insights into social media usage and online reputation management

Note your interest in a Digital Review by emailing our team at  


If you are not currently participating in one of our Quality Assurance schemes and would like to find out more, visit our Quality Assurance page or email


Digital Tourism Scotland


In addition to the support we can provide at VisitScotland, the Digital Tourism Scotland website is an essential resource for any businesses looking to use digital marketing and technology to grow their business.


Go to to find workshops in your region and read through the abundance of online resources. 


The website also includes the Visitor Feedback Learning Hub. This online course offers free practical advice for experienced users and those just getting to grips with the basics of Online Reputation Management.


These bitesize courses cover the importance of visitor’s feedback, the types of online feedback and how to manage this feedback across a range of online platforms, including social media and booking sites.


For the best experience we recommend using your laptop or tablet to complete each course, however you can also use the Litmos app. If you login using your mobile phone you will be directed to this automatically.


Register for the Visitor Feedback Hub for free - make sure you enter code SCOT when you register

Already signed up? Log in to the Visitor Feedback Learning Hub. 


If you have any queries about your course, email the DTS support team at


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