European Events


VisitScotland’s core markets include Germany, France, Spain, Italy, Netherlands and Sweden. These are countries that offer good prospects to maintain and grow our share of their outbound holiday taking. We also target Russia as an emerging market that shows considerable potential for growth.


As well as targeting European consumers, VisitScotland works with the European travel trade (such as tour operators and travel agents) to encourage them to include Scotland in their activities and offers. Scottish partners help us showcase what we have to offer and help bring our products and services to life.


Full country profiles have been compiled on Scotland’s main markets, providing tourism related facts and figures for each country.


Upcoming European Events


Event Details
PDF document IGTM

Ljubljana, Slovenia, 15 - 18 October 2018


VisitScotland will be taking stand shell spaces at the International Golf Travel Market (IGTM) in Llubljana, Slovenia. 


Under the umbrella, Scotland the Home of Golf, VisitScotland will offer a dedicated meeting space for Scottish companies to meet and do business with golf related buyers sourced from all major outbound markets including Scandinavia, Germany, the US and Asia.

PDF document European BDM Amsterdam, The Netherlands, 23 - 24 October 2018


VisitScotland are looking for partners to join them in Amsterdam for our inaugural European wide Business Development Mission.


This is an ambitious new pan-European format intending to bring together 40 to 50 European buyers in one location.


Through face to face meetings, you will have an opportunity to engage new potential clients from markets such as Germany, France, The Netherlands, Italy, Spain and the Nordics.




Register your interest in an opportunity by contacting your local Industry Relationship Manager  – remember you are not committed at this stage.



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